Logo and Identity Design
Boston-based, Agency Robotics, aims to improve commercial sorting facilities with their brand of autonomous agents. The strategy for this design exercise was to give prominence to the characters in the brand name of "agency." Additionally, there was intent on designing a supportive and standalone icon that helps visualize both the company's objective of building a self-empowered, inspired team and a commercial objective of delivering the most advanced and well-equipped array of vehicles the industry has ever seen.
Logo and Identity Design
Alignment in review rounds was reached with the use of typographic elements that built the icon supporting the word mark. By leveraging the "a" character to symbolize pseudo agents—arranged in a balanced diamond formation with a center axis point holding them together—the icon represents a team of agents on-the-ready for deployment.
Logo and Identity Design
Tradeshow Booth Design
Seurat's inaugural trade show presence at FormNext Austin 2023. Responsibilities included booth design, booth construction, logistics, and multimedia experience within booth. In addition, I was responsible for producing and directing original multimedia content during the show for real-time social media and future promotional purposes.
Photography
As Seurat's in-house Creative Director and Photographer from 2021-2023, I was on-site and on-assignment frequently—capturing and publishing the growth of the company first hand. Pictured here is Seurat's co-founder and CEO, James DeMuth, standing inside a soon-to-be commissioned Area Printing chamber at their Wilmington, MA headquarters in Q4 2022.
Photography
Like Georges Seurat's brush technique, Seurat Technologies applies the same basic principle to laser light and powdered materials. Unlike traditional additive manufacturing, Area Printing from Seurat uses a powerful laser containing over 2.3 million pixels—like brush strokes—to micro-weld thin metal powder layers to the area below it, manufacturing entire renderings at once in a single defined area.
Area Printing connects the dots to give the world a new perspective.
Photography
Seurat has developed and patented Area Printing, which has the potential to break through the limits of today’s metal Additive Manufacturing. Rather than increasing the number of laser sources, Seurat uses a completely new method of beam manipulation to increase melted volume per time.
Corporate Website
Brand redesign for stem.com
Brand Playbook
This booklet helped drive home a new brand look and feel to internal teams at stem.
Software UX & UI Design
Stem's value as a pioneering energy storage provider is reinforced by their best-in-class software offering.
Trade Show Booth
Energy storage is a relatively new industry. This booth was created for the inaugural Energy Storage North America Conference in San Jose with essentially no budget.
Product Photography
Phase 1 capture for stem’s flagship hardware product.
Logo Tweak
To get things started, Brainscape’s original logo (bottom) was deemed too aggressive in all caps. The icon to the left is essential to the brand and had to remain core to the design. The adaptation to a bolder, more current font, in a softer graphite tone, helped better balance the logo’s composition.
brainscape.com website redesign
Visit brainscape.com for the full redesign experience.
Brainscape: Dream. Learn. Achieve.
Brainscape helps you push yourself.
Learning from failures is the very mechanism by which the human brain develops. Brainscape was created to help you identify & quantify your mistakes as quickly as possible, so that you can turn them into your greatest strenghts. No pain, no gain.
Renegade Food Logo Design
Renegade desired a logo that felt familiar to California’s wine country. Exclusive, but attainable.
Icon Design
In addition to the core logo, the Renegade team requested a branded icon to accent their new identity. Use cases will include patterned butcher paper for the product packaging.
Renegade Foods | Delicious old world salamis made entirely from plants
As the first of their hallmark products come to market, the project included the design of their packaging and labels. The objective was to reinforce the bold, branded look of their logo and iconography with strong, flavor-filled colors and delicatessen-like typography treatment to elevate the brand on shelves and at tasting events.
Thailand | 2008
Grand Canyon | 2014
The Grand Canyon | 2014
Stanley, Idaho | 2017
Pompey, NY | 2016
Jerome, Idaho | 2017
Lake Ontario | 2018
Stanley, Idaho | 2017
The Grand Canyon | 2014
Thailand | 2010
Pompey, NY | 2016
Taos, New Mexico | 2011
Guerneville, California | 2016
Telluride, Colorado | 2018
Iceland | 2008
Comanche National Grasslands | 2012
Borneo | 2010
Joplin, Missouri | 2011
Santa Cruz, California | 2012
St. Petersburg, Florida | 2018
Barboursville, Virginia | 2018
Barboursville, Virginia | 2018
Luang Prabang, Laos | 2008
Attica, Kansas | 2011
Del Norte, California | 2018
Guerneville, California | 2015
Badlands National Park | 2018
The Grand Canyon | 2014
Telluride, Colorado | 2018
Santa Cruz, California | 2012
Badlands National Park | 2018
Badlands National Park | 2018
Cambodia | 2008
Yellowstone National Park | 2018
Yellowstone National Park | 2018
Granite, Montana | 2018
Philipsburg, Montana | 2018
Manzanita, Oregon | 2018
Santa Cruz, California | 2012
Moose River, New York | 2011
Lake George, New York | 2011
Nantucket, Mass | 2012
Catskill Mountains, NY | 2012
Catskill Mountains, NY | 2012
Santa Cruz, California | 2012
Los Angeles, California | 2010
Manlius, New York | 2012
Thailand | 2008
Naples, Florida | 2010
Catskill Mountains, NY | 2012
Cambodia | 2008
Catskill Mountains, NY | 2012
Fayetteville, NY | 2011
New Haven, CT | 2012
Thailand | 2008
Barcelona, Spain
Thailand | 2008
Thailand | 2008
Tombstone, Arizona | 2018
Thailand | 2010
Laos | 2008
Laos | 2008
Cambodia | 2008
The Maldives | 2008
Santorini, Greece | 2008
Laos | 2008
Barcelona, Spain | 2008
Cambodia | 2008
Scotland | 2008
Iceland | 2008
Badlands National Park | 2018
Why, Arizona | 2017
Thailand | 2010
Borneo | 2010
Black Rock Desert, NV | 2011
Borneo | 2010
Kuala Lumpur | 2010
Iceland | 2008
Bali | 2010
Tombstone, Arizona | 2018
Everglades, Florida | 2010
Black Rock Desert, NV | 2011
Arizona | 2011
Sheep's Head Wilderness, CA | 2017
Comanche National Grasslands, CO | 2011
Attica, Kansas | 2011
San Francisco, California | 2011
San Francisco, California | 2011
Firebaugh, California | 2012
Firebaugh, California | 2012
Tombstone, Arizona | 2018
Oatman, Arizona | 2018
Badlands National Park | 2018
By precisely depriving cancer cells of their essential nutrients, Filtricine eliminates cancer cells alone—allowing the body’s metabolism to carry on without the harmful side effects of more traditional cancer treatments.
Vivo changed the way IT staffing works in the Silicon Valley with their nimble approach.
WorkIt empowers low-wage retail workers and other groups with a mobile application that protects their rights using real-time intelligence and peer-to-peer consult.
Logo Design
Filtricine was in need of a complete logo/identity design with very little time to deliver prior to their product launch. Their brand proposition is simple: Kill cancer. Drug-free. By depriving cancer cells of essential amino acids, Filtricine destroys cancer cells without the side-effects of more traditional cancer treatments. It’s a true-to-form disappearing act that will save lives.
Website Design & Messaging
In support of brand and product launch.
Inspiration
The shape of the anglit icon was inspired directly by the oblong and organic shapes of river rocks. This uneven, rounded, tricky terrain is a large part of the experience when fly fishing. It’s often as if you’re learning how to walk again, while at the same time trying to be completely silent and hidden from wildlife and the fish you’re trying to catch. The balance between these two ideas and the reward is what keeps anglers coming back for more.
Logo & Identity Design
Anglit is an online platform for buying fishing trips. It takes the desire to be on a river or stream and pairs it with the guides who can make it happen and make it memorable. It does this as a guide-focused service, directing customers to the importance of guides, while also preserving the mystique and lore around hidden information—typically only held by local guides. It’s exclusive, local-level access to the wonder and amazement surrounding the time-honored tradition of angling.
In Context
Early look at the application’s loading screen on a smartphone.
In Context
Icon on fabric
Style Guide
Spread samples from style guide and brand best practices.
Wildfire into Wildflowers
Branding concepts for program to re-seed Sonoma County Parks after the 2017 Tubbs Fire.
7" Single Artwork
Fundraising for Standing Rock
In an effort to raise money and awareness for this important cause, I designed and hand screen-printed these posters. It was a small run of 16. 100% of proceeds was sent directly to water protectors. In just two weeks, with a base cost of $15/each, the campaign generated over $650.
Camina Gillotti
Sonoma County-native and wellness entrepreneur, Camina Gillotti, requested a brand refresh for her blooming practice. Her name and reputation matter greatly in the community and the new look needed to evolve with subtle iconography and color.
Sticker Man for Burning Man: 2009 - 2011
My designs were proudly chosen three years in a row out of a global design competition, marking the official sticker for the annual arts festival in Black Rock City, Nevada.
Album Art Concept for You Scream, I Scream
This was one of a couple designs conceived for an East Coast-based rock band.
La Tortilla Factory
Packaging re-design concepts for Bay Area-based Tortilla supplier.